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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>The traditional B2B buyer’s journey was a straight line, from start to finish — awareness, consideration, decision. But like most things in current times, the buyer’s journey has evolved to be anything but simple, and it’s shaped differently for everyone. Get their infographic here.</image:caption>
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      <image:title>See Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/576c0eaa03596ed61e856f06/1579975474173-42TOJMJJUQSLHTMMNOZC/Screenshot+2020-01-25+11.03.39.png</image:loc>
      <image:title>See Work - Kylos</image:title>
      <image:caption>Brand identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/576c0eaa03596ed61e856f06/1584727073079-VNC4LUTL9S3HZGLBRBTU/Screen+Shot+2020-03-20+at+11.43.49+AM.png</image:loc>
      <image:title>See Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/576c0eaa03596ed61e856f06/1594336663045-3CWRIO2T1V5VVGAFEFGI/Screen+Shot+2020-07-09+at+5.17.17+PM.png</image:loc>
      <image:title>See Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/576c0eaa03596ed61e856f06/1569883127889-WEHVY6B5US9PQPBIL77K/IMG_2386.png</image:loc>
      <image:title>See Work - Arrow Beauty Denver</image:title>
      <image:caption>Naming, Branding, Logo, Website, Social Media Strategy and Management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/576c0eaa03596ed61e856f06/1584726510928-36ZDSPMHBW5QQJA86SAA/Screen+Shot+2020-03-20+at+11.38.21+AM.png</image:loc>
      <image:title>See Work - Brochure</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/576c0eaa03596ed61e856f06/1579975469380-PPOFKUSXPMVEZB269LQZ/Screenshot+2020-01-25+10.59.55.png</image:loc>
      <image:title>See Work - Bolder Industries</image:title>
      <image:caption>Fractional CMO, Brand Management, Comms, PR, Social Media Strategy &amp; Management, Photography, Video, Board support.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/576c0eaa03596ed61e856f06/1594337080920-V6WWZZYSTLV0QMIFOB6U/Screen+Shot+2020-07-09+at+5.24.17+PM.png</image:loc>
      <image:title>See Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/576c0eaa03596ed61e856f06/1569883075875-UD18OGTY3V1SEZ5GCN7I/IMG_8179.jpeg</image:loc>
      <image:title>See Work - #BTS The Current, River North</image:title>
      <image:caption>Video for marketing spec building. Delivery 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/576c0eaa03596ed61e856f06/1581291068285-FZLBAHMLXPD89HQC0QBC/_O7A4223.jpg</image:loc>
      <image:title>See Work - Packaging that Tells a Story</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/576c0eaa03596ed61e856f06/1569883060823-OKZS3XKY1NF1E5ROJHSJ/IMG_0549.png</image:loc>
      <image:title>See Work - Our Mantra</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/576c0eaa03596ed61e856f06/1569883101364-G69ILBWUW3A3CE5IPB2J/IMG_1031.png</image:loc>
      <image:title>See Work - Global Yoga Instructor, Zarelly.</image:title>
      <image:caption>Identity, Logo, Website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/576c0eaa03596ed61e856f06/1584727083462-GHNHHHWW8REE5CX2E8QC/Screen+Shot+2020-03-20+at+11.38.48+AM.png</image:loc>
      <image:title>See Work - Custom Holiday Wine Kit</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/576c0eaa03596ed61e856f06/1594338811408-0EH7SD4TRH3Z1TEWXEFP/macbook-pro-frontal-shot-at-the-office.png</image:loc>
      <image:title>See Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/576c0eaa03596ed61e856f06/1594338901887-N8EAIL7P04SUMKD53TCS/Screen+Shot+2020-07-09+at+2.21.05+PM.png</image:loc>
      <image:title>See Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/576c0eaa03596ed61e856f06/1594338928016-3I1NS6IE71OM3A55UJUW/Screen+Shot+2020-07-08+at+3.34.26+PM.png</image:loc>
      <image:title>See Work</image:title>
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  <url>
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    <priority>1.0</priority>
    <lastmod>2024-07-15</lastmod>
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      <image:title>Home - Bolt-On Projects</image:title>
      <image:caption>While your brand might have the traditional needs of a new identity, logo, website and collateral, it’s the one-off, unexpected or unplanned opportunities that are tough to hire a full agency to solve. Since we build a custom team of freelancers to solve your challenge, the bolt-on projects are our specialty. And once we know and understand your brand, we’re here whenever and wherever you need us.</image:caption>
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      <image:title>Home - Our Practice</image:title>
      <image:caption>Our Founder has +20 years of solving brand, sales, and reputation challenges on both the ad agency and client side of the business. We know what clients really want and need — we’ve been in your shoes. And we know how to improve upon the Agency model (strip out the BS, keep the magic).</image:caption>
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  <url>
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    <lastmod>2024-08-19</lastmod>
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      <image:title>About Us</image:title>
      <image:caption>Jeff Donaldson &amp; Rachael Shayne. Co-Founders of FocusedBrands</image:caption>
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    <lastmod>2019-12-26</lastmod>
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      <image:title>Custom Workshops</image:title>
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      <image:title>Custom Workshops</image:title>
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      <image:title>Custom Workshops</image:title>
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      <image:title>Website Examples - Website Examples</image:title>
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