Fractional Marketing & Branding
On-Demand Marketing.
Get Ready to GSD.
Fractional CMOs managing freelance creative teams. Built for growth stage companies.
The FocusedBrands team of creatively-wired and business-led CMOs, account managers, project managers, designers, and technologists are focused on building your business and growth. We approach marketing challenges with zeal and deliver high-quality work. Fast. Everyone in our freelance system is hand-selected and has proven themselves.
We’ve built brands from the agency side and the internal brand side, so we know how to seamlessly deliver what you want at the pace of business and at budgets you can afford. Our distributed system of experts and teams means we don’t have the overhead that typical marketing agencies have, meaning that your money goes toward thinking and execution, not BS.
Remote, in-person, HYBRId.
Better pricing, higher quality work.
dynamic consulting from great marketers, strategists, writers, technologists, and designers with a business mindset and a creative spirit.
the commitment and enthusiasm you want from a marketing and branding team.
Industry experience: energy, climate, technology, FOod & Beverage, consumer products.
Our Services
We help you think through the business challenge, then design and execute a brilliant marketing and communications strategy to directly contribute to bottom-line growth. We’ll even help you level up your in-house team. It’s like having a fast, smart, responsive in-house marketing team.
We can think + execute.
What Is Outsourced Marketing?
It’s like AirBnB for marketing — you reserve and use what you need without having to buy the vacation home. We’re always on speed dial for you.
You get what you need, fast and on-budget, without the FTE-load of adding to your internal team, the chaos of managing freelancers, or the bloated fees of marketing agencies. You focus on what matters and we’re here for you when you need us.
Don’t We Need Specialists?
Sometimes. But mostly, growth-stage companies need someone with the experience to connect the dots other people can’t see. We’ve launched products and categories, built markets, redesigned packaged goods, enticed influencers to post great content, accelerated sales, built in-store promotions, wrapped an RV, run outdoor billboard campaigns, combed through data to find insights, named and logo-ed brands you love, built and managed websites and social … for us, “marketing” means “make it happen.”
Our Practice
Our Founder has +20 years of solving brand, sales, and reputation challenges on both the ad agency and client side of the business.
We know what clients really want and need — we’ve been in your shoes. And we know how to improve upon the Agency model (strip out the BS, keep the magic).
We help you figure out where you’re at and where to go without a personal agenda.
We bring ideas to you and execute them in collaboration with your internal team, other agencies, a team, or whatever combination works best for you.
Bolt-On Projects
While your brand might have the traditional needs of a new identity, logo, website and collateral, it’s the one-off, unexpected or unplanned opportunities that are tough to hire a full agency to solve. Since we build a custom team of freelancers to solve your challenge, the bolt-on projects are our specialty. And once we know and understand your brand, we’re here whenever and wherever you need us.
