ABOUT
J E F F D O N A L D S O N
FOUNDER & FRACTIONAL CMO
Jeff’s experience spans many levels of consumer brands through multiple retail channels such as Amazon, Shopify, and brick & mortar. His expertise sits in connecting with consumers through packaging, digital media, and experiential marketing. His background includes industries in apparel, food and beverage, and tech for companies such as Coors Brewing Company, WhiteWave Foods, Crocs, Skratch Labs, and Walmart.
He is a mentor with Boomtown Accelerator and Canopy Accelerator in Boulder, Colorado.
Happy Clients
“We wanted a team to help us brand and market a spec office building in the Denver market, but we wanted something better and more innovative than the same old real estate marketing out there. FocusedBrands delivered. And still does — we keep them on speed dial. “
— COMMERCIAL DEVELOPER
I was planning to open my dream hair and nail salon in Denver but had never run my own business before and was suddenly juggling a lot, FocusedBrands stepped in and used my interior designs to create a gorgeous website, help with retail ideas, and run our social media (my least favorite thing to do).
— ARROW BEAUTY FOUNDER
I have been incredibly fortunate to work with Rachael over the past year. She is a true leader in cultural development and translating, integrating this into our identity and brand. As with most high growth, young companies, culture is a crucial role in attracting and retaining key talent that will ensure sustainable healthy financial outcomes. Rachael has led the company in actively driving a culture in which people feel valued and are inspired to be highly accountable.
— PRIVATE EQUITY PARTNER
My team and I absolutely loved having Rachael lead our marketing. She was integral to the long-term success of our partnership. She transcended the role and became a key strategist, someone to bounce ideas off of and, ultimately, a true friend of our brand and team and incredible advocate. She's also whip-smart and not afraid to chase down stakeholders and hold them accountable for their work and deliverables. Something every team needs!
— NATIONAL NATURAL CPG
The world of cannabis marketing is the new wild west. We didn’t want marijuana leaves and the common tropes, we wanted luxury…and FocusedBrands delivered.
— Direct to consumer ecommerce entrepreneur
We didn’t think it as possible to nail down our brand and messaging in two weeks. But they did it! And we love it.
— HEALTHCARE PROVIDER
I’m a high-end skincare service provider and didn’t want to bring on a marketing team — outsourcing it has been the most cost-effective and simple solution. So glad we went this route.
— TOP OF THE TOWN SKINCARE PROVIDER
The team’s energy is contagious, and the ideas are nothing short of brilliant. Their natural ability to lead, combined with their creative thinking and vision for branding and design, makes them a force to be reckoned with.